Plant based dairy is set to see dynamic growth in retail volume terms in 2024, albeit from a low base. The category remains relatively undeveloped in Morocco, with offerings mainly limited to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these products have faced challenges in reaching a broad consumer base, due to various factors...
Euromonitor International's Plant-based Dairy in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Plant-based Dairy market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Plant-Based Dairy in Morocco
Euromonitor International
August 2024
List Of Contents And Tables
PLANT-BASED DAIRY IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dynamic growth in 2024, albeit from a low base
Plant-based milk becomes more competitive, with emergence of new entrants
Increased visibility in modern retailers inspires manufacturers to launch new offerings
PROSPECTS AND OPPORTUNITIES
Promising growth in niche market
Health and wellness trend will fuel future expansion
Multinationals will retain their dominance
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 3 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 6 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 9 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 13 Penetration of Private Label by Category: % Value 2019-2024
Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029