Consumer Lifestyles in Morocco
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Morocco 2024
- Personal traits and values
- Moroccans are concerned about the rising unit prices of essential goods
- Older generations prioritise spending time with their close family
- Moroccans are open to exploring and embracing different cultures and backgrounds
- Gen X most interested in cultures other than their own
- Younger generations expect to be better off financially in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Moroccans most commonly spend their time at home connecting with loved ones online
- Baby boomers most likely to attend virtual events
- Older generations show most interest in energy-efficient homes
- Safe location remains the number one home preference
- Moroccan consumers want to unwind and relax when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Morocco look for healthy ingredients in food and beverages
- Older generations say that someone else in their household typically cooks for them
- Consumers most regularly cook and prepare their own meals
- Younger generations focus on identifying nutrition information on labels
- Moroccans are more easily persuaded to pay more for better tasting food
- Eating and dietary habits survey highlights
- Working life
- Commitment to ethical and social responsibility from employers remains high priority
- Moroccans without children are more adamant about having a work-life balance
- Younger generations more interested in working for a successful company
- Younger generations have more entrepreneurial ambitions
- Working life survey highlights
- Health and wellness
- Moroccans most frequently exercise on a weekly basis
- Gen X is Morocco’s only generation to prefer herbal remedies for stress reduction
- All-natural labelling is the most influential healthy food and drink feature
- Baby boomers most active in using tech for health tracking and guidance
- Health and wellness survey highlights
- Shopping and spending
- Gen Z consumers taking steps to enable discounted shopping habits
- Baby boomers like to treat themselves more than others do
- Gen X most interested in products with unambiguous labels
- Moroccan consumers are conscious of expanding products ' lifespan
- Baby boomers leading by example with ethical shopping habits
- Baby boomers most engaged and actively engaging with brands online
- Consumers in Morocco highly trust friends and family recommendations
- Putting money into savings is a high priority for Gen Z consumers
- Gen X most concerned about their financial situation
- Shopping and spending survey highlights
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