Morocco Cities Review


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Morocco Cities Review

Casablanca and Rabat showed the highest net migration rates in 2020, and will remain the most populous cities in Morocco by 2025. Robust population growth in Casablanca is driving urban development, along with implementation of the Smart City initiative, and addressing of the need for improved access to basic electricity, water and sanitation. Rabat has one of the highest unemployment rates among Morocco’s cities, but major investment in tourism is expected to aid growth in labour market opportu...

Euromonitor International’s City Review reports analyse key trends and developments in 126 world’s major cities. They provide localised city information in terms of economy, consumer lifestyles, housing and transport and city environment and offer valuable insights for strategic planning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Morocco Cities Review
Euromonitor International
February 2022
List Of Contents And Tables
MOROCCO CITIES REVIEW
HEADLINES
URBAN CONSUMER
Major investment to improve access to basic services in Casablanca
Rising numbers of working age population due to intensifying migrant inflows in Rabat
CONSUMER FINANCE
Unemployment rate remains high in Rabat, but the city is taking the lead in promoting female empowerment
Agadir is set to record fastest disposable income growth, thanks to real estate projects facilitating tourism
ECONOMY
Casablanca to boost its port competitiveness
Smart city projects in Morocco are focusing on sustainability issues
Heavy investment in infrastructure to spur trade among Morocco’s cities
CITY SCORECARD
Summary 1 City Scorecard by Pillar 2020
POPULATION
Summary 2 City Scorecard in Population Pillar 2020
CHART 1 Population in 2020 and Population Growth 2020-2025
CHART 2 Population by Age by City 2020
CHART 3 Average Household Size by City 2020
CHART 4 Population Density and Net Migration 2020
CONSUMER EXPENDITURE
Summary 3 City Scorecard in Consumer Expenditure Pillar 2020
CHART 5 Total Consumer Expenditure in Morocco by City 2020
CHART 6 Consumer Expenditure per Capita and Consumer Expenditure Growth 2020-2025
CHART 7 City Affordability, Consumer Expenditure on Housing and Transportation 2020
CHART 8 Discretionary vs Necessity Consumer Expenditure 2020
DIGITAL CONSUMER
Summary 4 City Scorecard in Digital Consumer Pillar 2020
CHART 9 Share of Households with Internet and Broadband Internet Access 2020
CHART 10 Possession of Digital Devices by City 2020
INCOME AND WEALTH
Summary 5 City Scorecard in Wealth Pillar 2020
CHART 11 Disposable Income per Household and Period Growth 2020-2025
CHART 12 Number of Households by Disposable Income Band 2020
CHART 13 Number of Households with Disposable Income Over USD150,000, 2020-2025
CHART 14 Household Possession of Kitchen Durables by City 2020
CHART 15 Household Possession of Entertainment Electronics by City 2020
CHART 16 Household Possession of Other Durables by City 2020
CHART 17 Number of Passenger Cars and Motorcycles per Household 2020
CHART 18 Possession of Transport Vehicles by City 2020
Summary 6 City Scorecard in Economy Pillar 2020
CHART 19 GDP per Capita and Average Real GDP Growth by City 2020-2025
LABOUR
Summary 7 City Scorecard in Labour Pillar 2020
CHART 20 Economically Active Population in 2020 and Employed Population Growth by City 2015-2020
CHART 21 Labour Force Participation Rate and Unemployment by City 2020
CHART 22 Labour Productivity Value and Productivity Growth by City 2015-2020

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