Morocco Cat Food

Morocco Cat Food


In 2024, cat food in Morocco is recording positive retail value sales. Despite the difficult economic conditions and reduced disposable income, cat ownership in Morocco did not decline. Unlike dogs, cats are considered more desirable pets, acceptable animals to keep at home. This makes cats a popular pet among town and city dwellers living in smaller accommodations or flats. Many cat owners are urban females who are financially independent and single due to rising celibacy rates in Morocco.

Euromonitor International's Cat Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Cat Food in Morocco
Euromonitor International
April 2024
List Of Contents And Tables
CAT FOOD IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cat ownership continues to be positive across both towns and cities
Dry cat food drives growth as players implement deals and discounts
Cat food sees strong sales through modern grocery retailers
PROSPECTS AND OPPORTUNITIES
Cat ownership will continue to be positive, driven by single-person households
The ongoing economic recession leads owners to trade down to save costs
Unit prices remain stable as manufacturers focus on offers and price discounts
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2019-2024
Table 2 Cat Population 2019-2024
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 1 Cat Food by Price Band 2024
Table 4 Sales of Cat Food by Category: Volume 2019-2024
Table 5 Sales of Cat Food by Category: Value 2019-2024
Table 6 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 7 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 10 NBO Company Shares of Cat Food: % Value 2019-2023
Table 11 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 13 Distribution of Cat Food by Format: % Value 2019-2024
Table 14 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 15 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
PET CARE IN MOROCCO
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2019-2024
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2019-2024
Table 20 Sales of Pet Care by Category: Value 2019-2024
Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 28 Distribution of Pet Care by Format: % Value 2019-2024
Table 29 Distribution of Pet Care by Format and Category: % Value 2024
Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings