Morocco Butter and Spreads

Butter and Spreads in Morocco


The market for butter and spreads in Morocco is expected to experience slower growth in retail volume terms in 2024, in light of intensified competition from unpackaged artisanal butter. Artisanal butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's culinary traditions. Its use alongside staple foods like bread, ja...

Euromonitor International's Butter and Spreads in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Butter and Spreads in Morocco
Euromonitor International
August 2024
List Of Contents And Tables
BUTTER AND SPREADS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower growth in 2024, in light of rising prices and competition from artisanal products
Butter players diversify their offerings
Margarine producers focus on promotional offers to boost sales
PROSPECTS AND OPPORTUNITIES
Modest growth expected
Flat performance for butter, due to competition from cheaper, unpackaged varieties
Margarine will continue to suffer from a negative image
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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