Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in evidence prior to the onset of the pandemic. As a result, body wash/shower gel and liquid soap sales picked up again considerably towards the end of the review period, while bar soap saw volume sales decline over the same period.
Euromonitor International's Bath and Shower in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bath and Shower market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Bath and Shower in Morocco
Euromonitor International
July 2024
List Of Contents And Tables
BATH AND SHOWER IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift from bar soap to body wash/shower gel and liquid soap
New product developments
Lesieur Cristal achieves share gains through discounts
PROSPECTS AND OPPORTUNITIES
Pressure to develop new products
Hygiene awareness to drive growth
Essential status provides insurance against shifts in consumer purchasing behaviour
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2018-2023
Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028