The Moroccan baby food market is expected to continue to decline in retail volume terms in 2024. This is being driven by a significant drop in the country’s birth rate, exacerbated by factors such as high inflation, rising unemployment, and general economic instability. These issues create financial pressures that lead many couples to delay or reconsider having children. Also contributing to this trend are high celibacy rates and increased contraceptive use. These factors are reshaping Morocco's...
Euromonitor International's Baby Food in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baby Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baby Food in Morocco
Euromonitor International
August 2024
List Of Contents And Tables
BABY FOOD IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demographic changes have negative impact on demand
Players face challenges of advertising regulations and shifting preferences
Liquid growing-up formula sees weak performance
PROSPECTS AND OPPORTUNITIES
Continued decline in birth rate will impact baby food sales
Middle-income households will lead trend towards premium options