Mobile Phones in South Africa


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Mobile Phones in South Africa

After suffering a double-digit decline in 2020, as the pandemic ravaged both the economy and global supply chains, mobile phones recovered well in 2021. This was driven by a degree of easing of supply chain pressures, while improving incomes left consumers with money to spend on upgrading their phones. The recovery is continuing in 2022, with retail volume sales set to surpass pre-pandemic levels. The category continues to be driven by smartphones, as feature phones are rapidly being replaced by...

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Mobile Phones in South Africa
Euromonitor International
August 2022
List Of Contents And Tables
MOBILE PHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphones continues to recover, as supply issues ease and incomes improve
Samsung leads, LG exits, while Oppo, Vivo and Xiaomi see strong sales growth
Social media and Generation Z are key drivers of smartphones
PROSPECTS AND OPPORTUNITIES
Buoyant smartphones sales to drive penetration, while feature phones limited to low-income consumers
Affordable smartphones set to grow, while iPhone maintains consistent customer base
Multifunctionality to drives sales going forward, as will broadening of 5G coverage
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2017-2022
Table 2 Sales of Mobile Phones by Category: Value 2017-2022
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 4 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 6 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 10 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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