In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to result in a decrease in volume sales figures in this year. Materials for hardware have seen price hikes due to scarcity, resulting in intermediate products becoming more expensive, and ultimately impacting consumers. Apple has increased the price of the i...
Euromonitor International's Mobile Phones in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Mobile Phones market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Mobile Phones in Germany
Euromonitor International
October 2023
List Of Contents And Tables
MOBILE PHONES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Persistent price increases due to supply chain shortages
Device diversity is becoming more prominent
New flagship phones from Samsung and Apple dominate
PROSPECTS AND OPPORTUNITIES
The introduction of 5G in Germany continues to progress, driving demand for 5G-capable smartphones
Extended lifespan of smartphones
New technologies such as foldable phones likely to perform well in the market
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
Table 2 Sales of Mobile Phones by Category: Value 2018-2023
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN GERMANY
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023