Mobile phones is one of the best performing categories (after wearable electronics and headphones) in consumer electronics in France in 2023, albeit still showing volume declines due to inflationary pressures reducing consumers’ spending power. That said, small value gains are being seen, as driven by the premiumisation of smartphones which offer the latest high-tech features alongside screen size, quality of camera, memory, battery power, and software/hardware compatibility. However, this means...
Euromonitor International's Mobile Phones in France report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Mobile Phones market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Mobile Phones in France
Euromonitor International
July 2023
List Of Contents And Tables
MOBILE PHONES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mobile phones sees small positive value gains, with volume slumps being one of the least severe across consumer electronics
Samsung and iPhone maintain their competitive top brand places, while third-placed Xiaomi grows its brand shares
E-commerce remains a strong channel for mobile phones, due to convenience
PROSPECTS AND OPPORTUNITIES
Refurbished models slow down replacement sales and lower the volume on new mobile phones
As market penetration is close to saturation, players fight for market share and value growth
Telecoms companies selling phone plans will continue to be key sales agents, while e-commerce will also remain strong
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
Table 2 Sales of Mobile Phones by Category: Value 2018-2023
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN FRANCE
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023