Mobile Phones in Denmark

Mobile Phones in Denmark

Mobile phones are expected to register a slight decline in volume sales for the second year running. However, this volume decline is expected to be much lower than for many other consumer electronics. Danes have a preference for premium smartphone, in particular, the iPhone. However, as this requires a significant financial outlay, the replacement cycle is getting longer. Advancement in key features such as battery life is also enabling consumers to hold on to a particular model for longer.

Euromonitor International's Mobile Phones in Denmark report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.