Mobile E-Commerce (Goods) in Turkey

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	46 Pages	Euromonitor International	March, 2022	EP17072777

Best Price Guarantee
Price	from $990
Length	46 Pages
Publisher	Euromonitor International
Published Date	March, 2022
SKU	EP17072777

Mobile E-Commerce (Goods) in Turkey

Until recent years, mobile e-commerce was still responsible for only a small proportion of the payments ecosystem, as consumers preferred to do their research on the phone and pay through other means. However, by 2019, familiarity with and trust in the channel, increasing penetration of smartphones, and ease of payment options via smartphones propelled mobile e-commerce into the mainstream. The new secure systems provided by leading banks and credit card operators are building consumer trust in...

Euromonitor International's Mobile E-Commerce (Goods) in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mobile E-Commerce (Goods) in Turkey
Euromonitor International
March 2022
List Of Contents And Tables
MOBILE E-COMMERCE (GOODS) IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce already the dominant method for online purchases
Demographic factors still aiding growth, and potential in social commerce
Companies prioritise mobile platform innovations
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce to dominate e-commerce over forecast period
Tech advancements to keep consumers engaged
Strong competition amongst e-commerce players will further inspire innovation in emerging apps
CHANNEL DATA: Table 1 Mobile E-Commerce (Goods): Value 2016-2021; Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN TURKEY
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce continues its growth
Year of two halves in terms of performance
Physical and digital retail to be more integrated than ever
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry: Table 5 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve
Back to School
Other seasonal events
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 8 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 10 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 16 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 18 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 22 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 24 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 28 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 30 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 32 Retailing GBO Company Shares: % Value 2017-2021; Table 33 Retailing GBN Brand Shares: % Value 2018-2021; Table 34 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 35 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 36 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 37 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 38 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 39 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 40 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 41 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 47 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 48 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 49 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources