Mobile E-Commerce (Goods) in Tunisia

Mobile E-Commerce (Goods) in Tunisia

At the start of the review period mobile e-commerce accounted for just 36% of e-commerce transactions in Tunisia in current value terms, but by 2021 this figure had risen to 82%. More than 90% of Tunisians are now using a smartphone with an internet connection, with this being a key driver of not just mobile e-commerce but e-commerce overall.

Euromonitor International's Mobile E-Commerce (Goods) in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.