Mobile E-Commerce (Goods) in South Korea

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	40 Pages	Euromonitor International	February, 2022	EP16996239

Best Price Guarantee
Price	from $990
Length	40 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP16996239

Mobile E-Commerce (Goods) in South Korea

In South Korea, consumers have formed a strong habit of shopping online rather than visiting physical stores since 2020. Having had a high mobile penetration of total e-commerce prior to the pandemic, in 2021, South Korea maintained its position as one of the most mobile-savvy countries in the world. Among the various factors driving the continued growth of mobile shopping, enhanced digital literacy amongst urban older consumers has been key. Once older consumers became more proficient in naviga...

Euromonitor International's Mobile E-Commerce (Goods) in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mobile E-Commerce (Goods) in South Korea
Euromonitor International
February 2022
List Of Contents And Tables
MOBILE E-COMMERCE (GOODS) IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce benefits from increasing usage of smartphones during pandemic
Livestreaming welcomed by bargain-hunting customers
Kakao Gift reshapes South Koreans’ gifting culture
PROSPECTS AND OPPORTUNITIES
Mobile e-commerce should retain older consumers
Social media platforms emerge as a new retail channel
Optimising user experience is key to remaining competitive in mobile e-commerce
CHANNEL DATA: Table 1 Mobile E-Commerce (Goods): Value 2016-2021; Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021; Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026; Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN SOUTH KOREA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Competition within food and drink e-commerce intensifies
Mergers and acquisitions heat up retailing landscape
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Summer Sale
Korea Sale Festa
Payments
Delivery and collection
Emerging business models
MARKET DATA: Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021; Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021; Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021; Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021; Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021; Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021; Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 31 Retailing GBO Company Shares: % Value 2017-2021; Table 32 Retailing GBN Brand Shares: % Value 2018-2021; Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021; Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021; Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021; Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021; Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026; Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026; Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026; Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026; Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026; Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026; Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026; Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026; Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources