Mobile E-Commerce (Goods) in Kenya

Mobile E-Commerce (Goods) in Kenya

Very few Kenyan households have a desktop or laptop computer or landline internet, but smartphone ownership expanded rapidly during the review period. With social distancing the norm in Kenya in 2020 and 2021 due to the COVID-19 pandemic, mobile internet browsing was increasingly the first point of contact between retailers and shoppers. Leading online retailers like Jumia, Kilimall and Alibaba to perform well as they already offer mobile apps.

Euromonitor International's Mobile E-Commerce (Goods) in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.