Mobile E-Commerce (Goods) in China

Mobile E-Commerce (Goods) in China

E-commerce in China is notably smartphone-driven, with mobile e-commerce accounting for more than four-fifths of value sales for several years, and continuing to see a gradual share increase. Most shoppers skipped the PC era and joined the internet age directly via mobile devices. In fact, most players have stopped improving their website user interfaces, and some have even stopped their websites entirely. Some newer players, including Missfresh and Dingdong, are entirely app-based and did not i...

Euromonitor International's Mobile E-Commerce (Goods) in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.