Mixed Retailers in Kenya

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $990	33 Pages	Euromonitor International	March, 2022	EP17072568

Best Price Guarantee
Price	from $990
Length	33 Pages
Publisher	Euromonitor International
Published Date	March, 2022
SKU	EP17072568

Mixed Retailers in Kenya

There are only a handful of mixed retail outlets in Kenya, and as COVID-19 led consumers to tighten their belts and reduce their discretionary spending, 2020 was a difficult year for them. Variety stores are mostly frequented by young, urban consumers who like to go to such stores to window shop and bargain hunt, and both of these activities were significantly curtailed by the pandemic. The fact that leader Massmart Holdings Ltd’s two Nairobi stores are located in suburban shopping malls was a p...

Euromonitor International's Mixed Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mixed Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mixed Retailers in Kenya
Euromonitor International
March 2022
List Of Contents And Tables
MIXED RETAILERS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed retailers continues to be limited in Kenya in 2021
Mixed retailers faces an ongoing threat from hypermarkets and e-commerce in 2021
Massmart announces its plans to exit Kenya following supply chain issues
PROSPECTS AND OPPORTUNITIES
Mixed retailers possibly attracts middle class consumers, however continues to face a threat from hypermarkets
The exit of Massmart gives local and international players a hopeful opportunity
Mixed retailers will have to up their e-commerce game
CHANNEL DATA: Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021; Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 3 Sales in Mixed Retailers by Channel: Value 2016-2021; Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021; Table 5 Mixed Retailers Outlets by Channel: Units 2016-2021; Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021; Table 7 Mixed Retailers GBO Company Shares: % Value 2017-2021; Table 8 Mixed Retailers GBN Brand Shares: % Value 2018-2021; Table 9 Mixed Retailers LBN Brand Shares: Outlets 2018-2021; Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021; Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026; Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026; Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026; Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours: Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA: Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021; Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021; Table 19 Sales in Store-Based Retailing by Channel: Value 2016-2021; Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021; Table 21 Store-Based Retailing Outlets by Channel: Units 2016-2021; Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021; Table 23 Sales in Non-Store Retailing by Channel: Value 2016-2021; Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021; Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021; Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021; Table 27 Sales in Non-Grocery Specialists by Channel: Value 2016-2021; Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021; Table 29 Non-Grocery Specialists Outlets by Channel: Units 2016-2021; Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021; Table 31 Retailing GBO Company Shares: % Value 2017-2021; Table 32 Retailing GBN Brand Shares: % Value 2018-2021; Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021; Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021; Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021; Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021; Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021; Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021; Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021; Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021; Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021; Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026; Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026; Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026; Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026; Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026; Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026; Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026; Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026; Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026; Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026; Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026; Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026; Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026; Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES: Summary 2 Research Sources