Demand for microwaves in the UK is stagnating in 2024, reflecting its high penetration of local households. However, microwaves benefit from affordability, especially the freestanding format, with some consumers appreciating these appliances as a cheaper alternative to ovens. As the property market has been sluggish in 2024, and sales of other large cooking appliances are struggling, this scenario has mainly impacted built-in microwaves, deemed a niche product, with overall demand dominated by f...
Euromonitor International's Microwaves in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Microwaves market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Microwaves in the United Kingdom
Euromonitor International
December 2024
List Of Contents And Tables
MICROWAVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stagnation for microwaves due to high penetration and competition from air fryers
Top four brands remain unchanged in 2024 but the remaining share is more fragmented
Retail e-commerce dominates distribution of microwaves in the UK
PROSPECTS AND OPPORTUNITIES
Flat growth for microwaves to continue over the forecast period
Multifunctionality remains important but competing products limit category’s potential to market its benefits
Players likely to struggle to attract consumers with premium products
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2019-2024
Table 2 Sales of Microwaves by Category: Value 2019-2024
Table 3 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 4 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 5 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 6 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 7 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 8 Distribution of Microwaves by Format: % Volume 2019-2024
Table 9 Production of Microwaves: Total Volume 2019-2024
Table 10 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 11 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 24 Sales of Small Appliances by Category: Volume 2019-2024
Table 25 Sales of Small Appliances by Category: Value 2019-2024
Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029