Microwaves in South Africa

Microwaves in South Africa

Microwaves in South Africa continues to record steady retail volume growth in 2024, to remain one of the most popular appliances in the country with a penetration rate of 48%. The category’s rising popularity is driven by relative affordability compared to larger cooking appliances such as ovens. Many lower-income households use a microwave as their main cooking device in conjunction with small cooking appliances.

Euromonitor International's Microwaves in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.