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Microwaves in the Netherlands

Publisher Euromonitor International
Published Feb 25, 2026
Length 22 Pages
SKU # EP20934961

Description

Microwaves in the Netherlands demonstrated a robust performance in 2025, with growth in retail volume terms driven by households investing in partial kitchen renovations and seeking multifunctional appliances. With increasing disposable income per household, some consumers were willing to invest in premium compact, with built-in models expected to be the best-performing category in the forecast period. While this format’s growth is expected to slow significantly to a 1% retail volume CAGR, it wi...

Euromonitor International's Microwaves in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Microwaves in the Netherlands
Euromonitor International
February 2026
List Of Contents And Tables
MICROWAVES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Microwaves perform well with multifunctionality at the forefront
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers invest in multifunctional and compact models
Built-in microwaves drive premiumisation trend
CHART 2 Miele M 2234 SC Model Offers Multifunctionality
Smart features and automatic functions grow in popularity
CHART 3 Bosch Series 8 Built in Microwave Meets Smart Microwave Oven Demand
WHAT’S NEXT?
Consumers to drive demand for multifunctional microwaves
Premiumisation to assist microwaves through upgrade needs
Inverter technology and energy efficiency to drive innovation
COMPETITIVE LANDSCAPE
Samsung and Sharp lead with distinct strategies
CHANNELS
Appliances specialists and online channels drive sales
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Bosch Zeolite Dishwasher Includes Drying Technology to Reduce Power Consumption
CHART 6 Ninja Foodi MAX 14-in-1 SmartLid Multi-Cooker Combines 14 Cooking Functions
CHART 7 SMEG EGF03CREU Espresso Machine Targets Design-Focused Coffee Enthusiasts
CHART 8 Analyst Insight
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Netherlands 2025
CHART 12 Key Insights on Consumers in Netherlands 2025
CHART 13 Consumer Landscape in Netherlands 2025
CONSUMER APPLIANCES IN THE NETHERLANDS
KEY DATA FINDINGS
EXECUTIVE SUMMARY
Premiumisation and sustainability key to industry success
INDUSTRY PERFORMANCE
Repair culture and sustainability shift purchasing behaviour and drive volume growth
Multifunctionality and compact design gain traction among urban households
Innovation fuels premiumisation
WHAT’S NEXT?
Consumers to continue driving demand for multifunctional appliances
Sustainability and eco-friendly climate control to boost heat pumps
Premiumisation and smart technology to shape industry developments
COMPETITIVE LANDSCAPE
Philips, Bosch and Tefal lead consumer appliance landscape
CHANNELS
Appliances and electronics specialists drive offline sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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