Microwaves posted relatively healthy volume growth in Morocco over 2024, as these appliances are much cheaper than large ovens and cookers. Microwaves are considered a useful device in Moroccan households as they can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal and cook it when they get home. In 2024, retail volume growth slowed slightly...
Euromonitor International's Microwaves in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Microwaves market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Microwaves in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
MICROWAVES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Microwaves have strong appeal in local households
Colour innovation in microwaves helps to energise category
Candy and Samsung slash prices to stay relevant
PROSPECTS AND OPPORTUNITIES
Slower growth is expected in upcoming years
Lack of innovation hinders category development
Consumers likely to benefit from larger microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2019-2024
Table 2 Sales of Microwaves by Category: Value 2019-2024
Table 3 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 4 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 5 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 6 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 7 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 8 Distribution of Microwaves by Format: % Volume 2019-2024
Table 9 Production of Microwaves: Total Volume 2019-2024
Table 10 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 11 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 24 Sales of Small Appliances by Category: Volume 2019-2024
Table 25 Sales of Small Appliances by Category: Value 2019-2024
Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029