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Microwaves in Israel

Publisher Euromonitor International
Published Feb 26, 2026
Length 24 Pages
SKU # EP20934960

Description

The microwaves market in Israel experienced growth of 1% in retail volume in 2025, driven by the need for simple and affordable cooking solutions following the conflict with Iran. The market is expected to continue growing, driven by the demand for affordable and multi-functional appliances, with a forecast CAGR of 1% over 2025-2030. Freestanding microwaves will remain the dominant category, supported by the affordability and convenience that these appliances provide. Import reform is expected t...

Euromonitor International's Microwaves in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Microwaves in Israel
Euromonitor International
February 2026
List Of Contents And Tables
MICROWAVES IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for affordable, multi-functional products
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Conflict and import reform drive sales
Freestanding models dominate sales
Affordability drives growth in freestanding models
WHAT’S NEXT?
Affordable and multi-functional microwaves drive Israeli sales
CHART 3 Midea Versa – Affordable Multi-Function Choice
Freestanding microwaves to remain dominant in Israel
Energy efficiency and multi-functionality to shape future sales
COMPETITIVE LANDSCAPE
Leading brands maintain share amidst stable market conditions
No significant mergers or new launches expected
CHANNELS
Appliances and electronics specialists leads but loses ground
CHART 4 Osher Ad’s New Appliance Push
Hypermarkets and direct sales driving change in retail landscape
CHART 5 Electra Expands with Low-Cost Imports
E-commerce plays supporting role in microwaves sales
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Haier Pushes Energy-Saving Four-Door Fridge in Newpan’s Summer 2025 Campaign
CHART 10 Ecovacs Introduces Deebot X8 Pro
CHART 11 Magimix Cook Expert Offers Multi-Functionality
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Israel 2025
CHART 14 Key Insights on Consumers in Israel 2025
CHART 15 Consumer Landscape in Israel 2025
CONSUMER APPLIANCES IN ISRAEL
EXECUTIVE SUMMARY
Cautious consumer spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sluggish housing market and cautious consumers slow growth
Refrigeration appliances characterised by high level of penetration
Air conditioners sees growth despite market challenges
WHAT’S NEXT?
Consumers prioritise energy efficiency and smart features
Cooking at home trend to support demand
Air conditioners lead growth with smart and ai features
COMPETITIVE LANDSCAPE
Leading brands maintain edge through innovation and promotions
No significant mergers or acquisitions in 2025
CHANNELS
Appliances and electronics specialists drives offline sales
No new retail concepts emerge in 2026
Retail e-commerce gains traction with competitive pricing
PRODUCTS
Sustainability drives innovation through efficient product design
Smart and AI-powered tech becomes mainstream in appliances
Compact multi-functionality gains traction in premium kitchen appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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