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Microwaves in Greece

Publisher Euromonitor International
Published Feb 26, 2026
Length 21 Pages
SKU # EP20935005

Description

The microwaves market in Greece experienced a 2% decline in retail volume sales in 2025, with 155,200 units sold. Despite this decline, the premiumisation trend provided some stimulus with consumers shifting towards premium, multi-functional and built-in models with advanced features, such as air frying and steam cooking. Household penetration of microwaves in Greece stood at 60% in 2025, showing a steady increase over the review period. The housing market played a significant role, with an incr...

Euromonitor International's Microwaves in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Microwaves in Greece
Euromonitor International
February 2026
List Of Contents And Tables
MICROWAVES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium models gain appeal
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Premium and built-in models drive sales growth
CHART 3 Developments In The Housing Market Favours Built-In Models
Multi-functional microwaves are gaining appeal
CHART 4 Multifunctionality Is a Key Trend In Microwaves
WHAT’S NEXT?
Consumers drive demand for premium and multifunctional microwaves
Built-in microwaves to outperform freestanding microwaves in growth
Smart home trend and sustainability to shape future sales
COMPETITIVE LANDSCAPE
Leading manufacturers maintain dominance through premiumisation
CHANNELS
Specialist retailers lead microwaves sales with expert advice
E-commerce gains traction with competitive pricing and wide offerings
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Developments In The Housing Market Drive Growth
CHART 8 Appliances With High Energy Rating Perform Well
CHART 9 Health and Wellness Shapes Trends in Small Appliances
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Greece 2025
CHART 13 Key Insights on Consumers in Greece 2025
CHART 14 Consumer Landscape in Greece 2025
CONSUMER APPLIANCES IN GREECE
EXECUTIVE SUMMARY
Modest rebound reflects healthy demand for consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Strong housing market fuels demand for consumer appliances
Energy efficiency drives sales despite economic pressures
Health and wellness trend shapes
WHAT’S NEXT?
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
COMPETITIVE LANDSCAPE
Leading players maintain dominance supported by premiumisation
CHANNELS
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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