RTDs maintained solid total volume growth in 2023, with increases seen both on-trade and off-trade. RTDs is comprised of spirit-based and wine-based RTDs, plus other RTDs (mainly hard seltzers). It was the latter that showed the strongest total volume growth rate in the alcoholic drinks industry in 2023, although from a low base. Much of this growth was driven by the boom of hard seltzers, thanks to robust above-the-line advertising activity. This category became highly dynamic in terms of the d...
Euromonitor International's RTDs in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTDs market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Rtds in Mexico
Euromonitor International
June 2024
List Of Contents And Tables
RTDS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of RTDs continue escalating, driven by innovation and high advertising budgets
Sales of hard seltzers, which are perceived by consumers to be “healthier”, continue growing
Caribe Cooler and Topo Chico lead sales of hard seltzers
PROSPECTS AND OPPORTUNITIES
Sales of RTDs projected to grow through convenience stores which provide cold storage
Retail e-commerce expected to gain share in key urban areas
Cannabis RTDs enter the market with the aim of widening the consumer base
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2018-2023
Table 2 Sales of RTDs by Category: Total Value 2018-2023
Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN MEXICO
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028