Deodorants in Mexico
Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has been adapting its marketing strategies to broaden its appeal beyond traditional TV advertising, which has historically emphasised the product's freshness and attractiveness enhancement qualities. In recent years, Axe has notably shifted towards newer p...
Euromonitor International's Deodorants in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Mexico
- Euromonitor International
- July 2024
- List Of Contents And Tables
- DEODORANTS IN MEXICO
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Brands bet on innovative marketing platforms to promote their deodorants
- Scent takes centre stage as companies seek to close the gap with fragrances
- Healthier ingredients in deodorants resonate with consumers
- PROSPECTS AND OPPORTUNITIES
- Players adapt their product positioning to benefit from the growth of e-commerce
- Sprays and sticks attract attention in deodorants
- Natural alternatives like alum stone are preferred by some wary consumers
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2018-2023
- Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- BEAUTY AND PERSONAL CARE IN MEXICO
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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