Mexico: Consumer Profile
Mexico's population is set to grow steadily through to 2040, maintaining a youthful demographic led by Gen Alpha and Gen Z, yet emigration is expected to offset some of the growth. Gen Z is set to have the highest average incomes, with millennials the most prevalent in the top income band, focusing their spending on experiences. Rising internet penetration is set to continue boosting e-commerce, while Mexico’s climate change vulnerabilities are expected to drive eco-friendly practices.
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Euromonitor's Mexico: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Key findings
- Key drivers affecting consumers in Mexico in 2023
- How developments today shape the consumer of tomorrow
- Mexico's population is rising moderately but growth is slowed by emigration to the US
- High obesity and raised cholesterol rates due to low affordability of healthy foods
- With ongoing population growth, younger cohorts are set to remain at the forefront
- The rapid growth of cities in Mexico is leading to slum expansion
- Opportunities for growth
- Biocon introduces innovative treatment in Mexico to address high prevalence of overweight
- Numerous large families in Mexico experience poor housing conditions
- Rising housing costs make homeownership challenging for many low-income households
- Older men are set to remain primary decision-makers among Mexican households
- Internet access remains scarce in rural Mexico, but set to improve
- With home time rising, Sky Mexico launches Sky+ to cater to demand for Mexican content
- Nearly half of Mexico's population live in poverty, causing concern over rising living costs
- Gen Z to boost spending but remain key discount store shoppers due to budget constraints
- Booming remittance flows from the US to sustain their importance in driving income growth
- Accelerating US nearshoring to drive investment in Monterrey, boosting consumer spending
- Amazon shopping now more convenient and affordable with Kueski Pay's Buy Now, Pay Later
- Key findings from consumer survey
- Though careful with spending, Mexicans are ready to pay more for healthy and natural food
- In search of value, Mexicans turn to second-hand shops more than global counterparts do
- Mexico's vulnerability to climate change raises consumers’ environmental consciousness
- Mexicans save more than regional peers, boosting their financial confidence and outlook
- The extended working week is boosting demand for work-life balance among Mexicans
- Posadas Group launches Meaningful Travel Programme to promote sustainable tourism
- Key takeaways
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