Menswear in Sweden
Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was driven by a strong demand for everyday wear, primarily sports-inspired apparel. In 2022, this shifted towards more dressed, formal, or occasion wear, with wedding ceremonies, work and other social events experiencing a resurgence. These items are pur...
Euromonitor International's Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menswear in Sweden
- Euromonitor International
- November 2023
- List Of Contents And Tables
- MENSWEAR IN SWEDEN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Formal wear experiences a downward trend as retail volume sales struggle
- The casual elegance trend persists despite retailers focusing on expressive lines
- A rise in sportswear drives growth, as many integrate sportswear with daily attire
- PROSPECTS AND OPPORTUNITIES
- Brands focus on product development and expertise to boost consumer loyalty
- Sportswear drives growth, with innovations in materials and technology boosting sales
- Omnichannel approaches that focus on convenience drive sales in menswear
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2018-2023
- Table 2 Sales of Menswear by Category: Value 2018-2023
- Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Menswear: % Value 2019-2023
- Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
- Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN SWEDEN
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook