Menswear in Poland
In 2023, outbound tourism from Poland expanded significantly, while domestic tourism witnessed double-digit growth, significantly contributing to the increased demand for men's swimwear. The rise in international and domestic travel has spurred a desire for fashionable and versatile swimwear among Polish men, reflecting a notable surge in the market's value. This trend is indicative of a growing preference for stylish yet functional swimwear options, aligning with the evolving needs of traveller...
Euromonitor International's Menswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menswear in Poland
- Euromonitor International
- November 2023
- List Of Contents And Tables
- MENSWEAR IN POLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Tourism continues to drive swimwear sales
- Local producer maintains the leading position
- Climate change causes a shift in consumer behaviour
- PROSPECTS AND OPPORTUNITIES
- Casual styles expected to gain momentum among office workers
- Inflation expected to stifle growth in volume terms
- Surge in fashion interest to drive e-commerce expansion
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2018-2023
- Table 2 Sales of Menswear by Category: Value 2018-2023
- Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Menswear: % Value 2019-2023
- Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
- Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
- APPAREL AND FOOTWEAR IN POLAND
- EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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