Menswear in Italy
Menswear showed strong double-digit growth in value terms in 2022 and convincing positive growth in terms of value sales. The category had suffered deep declines during the pandemic as demand slumped throughout lockdowns and home seclusion, with remote working, distance learning and severe restrictions on socialising and other outdoor activities. As consumers stayed at home they felt less need to purchase new clothes and prioritised essentials. However, as the pandemic and related restrictions e...
Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menswear in Italy
- Euromonitor International
- January 2023
- List Of Contents And Tables
- MENSWEAR IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Menswear moves ahead of womenswear in terms of growth in 2022
- OVS holds on to number one position
- Underwear brands turn their focus to men
- PROSPECTS AND OPPORTUNITIES
- Volume sales likely to fail to make full recovery during forecast period
- E-commerce growth will slow down
- Private label players to take advantage of reduced purchasing power but may face cultural resistance
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2017-2022
- Table 2 Sales of Menswear by Category: Value 2017-2022
- Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Menswear: % Value 2018-2022
- Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
- APPAREL AND FOOTWEAR IN ITALY
- EXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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