Menswear in Germany continues to record solid value growth in 2024, as retail volume sales improve during the year. Several factors are contributing to consumer demand for menswear, including a continued shift back to working in the office and travelling. The return to working more frequently at the office instead of at home – whether as part of hybrid measures or completely in-person – as well as the need to travel for work to attend conferences or visit clients, is driving the need for consume...
Euromonitor International's Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Menswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Menswear in Germany
Euromonitor International
January 2025
List Of Contents And Tables
MENSWEAR IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Menswear maintains solid value growth in 2024
H&M maintains leading position in fragmented menswear landscape
Retail e-commerce continues to appeal to German menswear consumers
PROSPECTS AND OPPORTUNITIES
Menswear to increasingly adopt smart solutions over the forecast period
Ongoing polarisation within menswear will allow consumers to find their style
A more streamlined shopping experience anticipated in the future
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2019-2024
Table 2 Sales of Menswear by Category: Value 2019-2024
Table 3 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Menswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Menswear: % Value 2020-2024
Table 6 LBN Brand Shares of Menswear: % Value 2021-2024
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 15 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Menswear by Category: Value 2024-2029
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029