Menswear in Australia
Since the start of the pandemic, demand for menswear in Australia has shifted significantly due to enforced changes to consumers’ lifestyles, with prolonged time spent at home triggering a strong trend towards casualisation. For many workplaces, relaxed dress codes have become more acceptable, with functionality and comfort becoming increasingly important. In 2022, the demand for functionality and comfort remained relevant due to the adoption of hybrid working models, with many businesses allowi...
Euromonitor International's Menswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menswear in Australia
- Euromonitor International
- January 2023
- List Of Contents And Tables
- MENSWEAR IN AUSTRALIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Hybrid working shapes menswear, contributing to solid growth in 2022
- Functionality drives innovation within men’s swimwear
- Growing demand for luxury menswear underpinned by personal shoppers and bespoke suits
- PROSPECTS AND OPPORTUNITIES
- Looming risk of recession with rising inflation limits stronger growth potential of menswear in the coming years
- Sustainable accreditation within menswear will continue to increase in relevance
- Sensory retail experience to support in-store sales of menswear over the forecast period
- CATEGORY DATA
- Table 1 Sales of Menswear by Category: Volume 2017-2022
- Table 2 Sales of Menswear by Category: Value 2017-2022
- Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Menswear: % Value 2018-2022
- Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
- APPAREL AND FOOTWEAR IN AUSTRALIA
- EXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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