Menstrual Care in New Zealand

Retail value sales of menstrual care saw an increase in 2024, although value growth was slower compared to 2023, as inflationary pressures in New Zealand began to ease. Although unit price growth slowed, consumer budgets remained stretched and many shoppers sought ways to reduce their expenses. As options for private label brands remained limited within menstrual care, consumers opted for larger pack sizes and bulk purchases. This shift was driven by a preference for trusted brands and products...

Euromonitor International's Menstrual Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Menstrual Care in New Zealand
Euromonitor International
March 2025
List Of Contents And Tables
MENSTRUAL CARE IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers reach for larger pack sizes and bulk purchases to save costs
Asaleo Care Ltd continues to lead, offering top selling brand Libra
Supermarkets benefit from offering consumers one-stop-shop locations
PROSPECTS AND OPPORTUNITIES
Conscious consumerism is set to drive value sales as inflationary pressures start to ease
Retail e-commerce is set to boost sales of sustainable options across menstrual care
Gender inclusivity is expected to be a key focus when marketing menstrual care products
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN NEW ZEALAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2019-2024
Table 9 Infant Population 2019-2024
Table 10 Female Population by Age 2019-2024
Table 11 Total Population by Age 2019-2024
Table 12 Households 2019-2024
Table 13 Forecast Infant Population 2024-2029
Table 14 Forecast Female Population by Age 2024-2029
Table 15 Forecast Total Population by Age 2024-2029
Table 16 Forecast Households 2024-2029
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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