Menstrual Care in Italy

Menstrual care in Italy declined in both value and volume terms in 2024, although the decrease in value was more moderate, thanks to inflation and higher unit prices. Standard towels experienced the sharpest drop and significantly influenced the overall category’s decline. Even though the performance of slim/thin/ultra-thin towels was also weak, these alternatives are proving more popular standard towels, especially among consumers with more active lifestyles, and slim/thin/ultra-thin towels acc...

Euromonitor International's Menstrual Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.