In 2024, retail current value sales of menstrual care products saw moderate growth in Hungary, driven by inflation and ongoing price hikes, although this was less pronounced than the previous year of the review period.
Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Menstrual Care in Hungary
- Euromonitor International
- March 2025
- List Of Contents And Tables
- MENSTRUAL CARE IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Convenience and comfort drive retail volume and current value growth in menstrual care in 2024
- Competitive landscape remains considered, with Procter & Gamble retaining top position
- Health and beauty specialists continues to lead sales, but e-commerce enjoys the most dynamism
- PROSPECTS AND OPPORTUNITIES
- Category performance will be limited, with low levels of innovation
- E-commerce evolution will continue apace
- Focus on natural components will drive growth in the years ahead
- CATEGORY DATA
- Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
- Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN HUNGARY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 8 Birth Rates 2019-2024
- Table 9 Infant Population 2019-2024
- Table 10 Female Population by Age 2019-2024
- Table 11 Total Population by Age 2019-2024
- Table 12 Households 2019-2024
- Table 13 Forecast Infant Population 2024-2029
- Table 14 Forecast Female Population by Age 2024-2029
- Table 15 Forecast Total Population by Age 2024-2029
- Table 16 Forecast Households 2024-2029
- MARKET DATA
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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