Menstrual Care in Germany

Value sales of menstrual care in Germany grew marginally in 2024. However, overall retail volume sales dipped below pre-pandemic levels, with the category coming under pressure from alternative products such as menstrual underwear and cups, which are considered more eco-friendly and reusable. They are also becoming increasingly available in Germany and are of higher quality. Towels was the largest category within menstrual care in 2024, with sales stagnating in value terms as demand fell after a...

Euromonitor International's Menstrual Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.