Menstrual Care in Egypt

Despite a sharp increase in the average unit price of menstrual care products, retail volume sales continued to grow in Egypt in 2024. The essential nature of these items ensures consistent demand, with towels especially viewed as a necessity rather than a luxury for many women. Additionally, menstrual towels remain relatively affordable compared to overall household incomes, meaning price increases have not significantly deterred purchases.

Euromonitor International's Menstrual Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Menstrual Care in Egypt
Euromonitor International
March 2025
List Of Contents And Tables
MENSTRUAL CARE IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth in menstrual care, driven by rising female population, education, and empowerment
Always continues to lead, but faces growing competition
Health and beauty specialists are key contributor to sales of the menstrual care products
PROSPECTS AND OPPORTUNITIES
Menstrual care products are expected to maintain steady growth
E-commerce channel to make greater contribution to sales of menstrual care products
Cost-effective innovations using natural materials expected to appeal to Egyptian consumers
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN EGYPT
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2019-2024
Table 9 Infant Population 2019-2024
Table 10 Female Population by Age 2019-2024
Table 11 Total Population by Age 2019-2024
Table 12 Households 2019-2024
Table 13 Forecast Infant Population 2024-2029
Table 14 Forecast Female Population by Age 2024-2029
Table 15 Forecast Total Population by Age 2024-2029
Table 16 Forecast Households 2024-2029
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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