Menstrual Care in Ecuador

Menstrual Care in Ecuador


In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising prices shaping purchasing decisions. This scenario has led consumers to look for cheaper options, boosting the sale of low-cost brands while increasing footfall to the hard discounter channel.

Euromonitor International's Menstrual Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Menstrual Care in Ecuador
Euromonitor International
March 2024
List Of Contents And Tables
MENSTRUAL CARE IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value sales decline as cautious purchasing behaviour rises
Time outside the household boosts retail volume sales of menstrual care goods
Consumers value price and absorption when purchasing goods
PROSPECTS AND OPPORTUNITIES
The ongoing movement to increase access to menstrual care products
Tampons gain ground as rising awareness of the product benefits aids sales
Solid growth opportunities for pantyliners, however, challenges may dampen sales
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN ECUADOR
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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