Menstrual Care in Canada

Menstrual Care in Canada


Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these challenges, menstrual care demonstrated resilience, exhibiting inflation-driven growth alongside modest volume increases. Procter & Gamble and Kimberly Clark maintained their stronghold in the market, leveraging widespread distribution channels and a reputat...

Euromonitor International's Menstrual Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menstrual Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Menstrual Care in Canada
Euromonitor International
February 2024
List Of Contents And Tables
MENSTRUAL CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Calming economic environment spurs marginal growth
Preference for thin products drives category growth
Legislative advancements promote accessibility
PROSPECTS AND OPPORTUNITIES
Sustainable material innovation and pricing dynamics
FemTech innovations for menopausal support
Population growth and awareness drive long-term performance
CATEGORY DATA
Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 3 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN CANADA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2018-2023
Table 9 Infant Population 2018-2023
Table 10 Female Population by Age 2018-2023
Table 11 Total Population by Age 2018-2023
Table 12 Households 2018-2023
Table 13 Forecast Infant Population 2023-2028
Table 14 Forecast Female Population by Age 2023-2028
Table 15 Forecast Total Population by Age 2023-2028
Table 16 Forecast Households 2023-2028
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings