Men's Grooming in Sweden
Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men.
Euromonitor International's Men's Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Sweden
- Euromonitor International
- April 2024
- List Of Contents And Tables
- MEN'S GROOMING IN SWEDEN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- A growing focus on targeted products
- Shaving: A market in flux
- Skin care: Balancing mass and premium
- PROSPECTS AND OPPORTUNITIES
- A category poised for expansion: Segmentation is key
- Shaving: Adapting to evolving preferences
- Skin care: Unveiling hidden potential
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN SWEDEN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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