Men's Grooming in Romania
2022 marked the third consecutive year of negative volume sales growth in men’s shaving as the prevailing fashion trends remained highly unfavourable for the category. The first background trend putting pressure on demand for men’s shaving is the enduring popularity of beards, especially our men in their 30s and 40s. While the peak of the fashion for beards has undoubtedly already passed, there are still significant numbers of young Romanian men who prefer to avoid shaving wherever possible, ins...
Euromonitor International's Men's Grooming in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Romania
- Euromonitor International
- May 2023
- List Of Contents And Tables
- MEN'S GROOMING IN ROMANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Men’s shaving underperforms as beards and beard trimmers remain popular
- Procter & Gamble leads due to its dominant position in men’s shaving
- Pressure on spending boosts the popularity of private label
- PROSPECTS AND OPPORTUNITIES
- The rising popularity of barbershops to boost demand for premium products
- Rising demand for economy product to flow from the rising cost of living
- Premium products unlikely to emerge strongly in men’s toiletries
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ROMANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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