Moroccan men are increasingly feeling the pressure to maintain strict personal hygiene and personal grooming routines as changes in society have placed far more emphasis on male beauty while encouraging men to pay attention to their appearance. This has spurred strong growth in sales of men’s grooming products in recent years, with the use of a wide range of male-specific beauty and personal products having become increasingly socially acceptable and normalised as a result. Thus, a wide variety...
Euromonitor International's Men's Grooming in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Men's Grooming market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Men's Grooming in Morocco
Euromonitor International
May 2023
List Of Contents And Tables
MEN'S GROOMING IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
The increasing importance of personal grooming among men boosts demand
Mass men’s deodorants continues to benefit from its essential status
Men’s razors and blades remains dominant despite current unfavourable style trends
Strong growth in men’s skin care a clear signal of changing attitudes
The development of men’s grooming in Morocco lags behind other countries
PROSPECTS AND OPPORTUNITIES
Sales growth ahead as attitudes towards men’s grooming continue to evolve
Shift away from sharing beauty and personal care products to support sales growth
Men’s deodorants slated for strong growth on the basis of their essential status
Maturity of demand set to suppress growth in men’s shaving
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027