Men's Grooming in Italy
Men’s grooming saw high single-digit current value growth in 2022 with sales expanding to beyond pre-pandemic levels. The easing of COVID-19 related restrictions, such as the removal of the obligation to wear face masks in shops in May, in most offices from the summer and on public transport and in schools from September, led male consumers to spend less time at home and encouraged them to feel keener to go out more often. Remote working was also less popular in 2022 than in the previous year an...
Euromonitor International's Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Italy
- Euromonitor International
- May 2023
- List Of Contents And Tables
- MEN'S GROOMING IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- The easing of restrictions linked to COVID-19 and unit price increases support men’s grooming value growth
- Record high temperatures in Italy benefit men’s toiletries
- The growing popularity of beard and barber shops curbs growth of men’s shaving
- PROSPECTS AND OPPORTUNITIES
- Men’s grooming set to benefit from the performance of men’s fragrances and men’s toiletries
- Men’s shaving set to continue to struggle
- Men’s fragrances will benefit from hedonistic positioning and consumers’ more social lifestyles
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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