Men's Grooming in Germany
Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some products that they did not use as much during their time at home – such as men’s shaving products or men’s fragrances – but they also improved their beauty and personal care routines, as they were more informed and concerned consumers. With growing...
Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in Germany
- Euromonitor International
- June 2023
- List Of Contents And Tables
- MEN'S GROOMING IN GERMANY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Wellness habits support growth in men’s grooming in Germany
- Private label continues growing in a category led by Procter & Gamble
- E-commerce maintains growth despite reopening of physical stores
- PROSPECTS AND OPPORTUNITIES
- Clean ingredients act as preventative care in men’s grooming
- Product packaging to see innovation towards sustainability
- Growth expected in the forecast period due to increasingly aware male consumers
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN GERMANY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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