Men’s grooming was positively impacted by Georgians returning to pre-pandemic lifestyles in 2022, with men spending more time outside the home, attending events, social occasions and the workplace. This led to the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022.
Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Men's Grooming market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Men's Grooming in Georgia
Euromonitor International
May 2023
List Of Contents And Tables
MEN'S GROOMING IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Socialising and events drives the use of men’s grooming products in 2022
The influence of social media boosts the use of men’s grooming products
Procter & Gamble Co maintains its lead, with a strong presence in men’s shaving
PROSPECTS AND OPPORTUNITIES
Tourists boost growth in men’s grooming while price-sensitivity challenges sales
Multinational players focus on innovations aligned to skin care needs
The growing trend of facial hair challenges growth but creates opportunities
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027