US Men's Grooming
Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed improving volume performances, with some even reverting to positive volume growth territory. Categories that saw improving volume performances included men’s razors and blades, and men’s pre-shave, which only posted slight negative volume declines, compar...
Euromonitor International's Men's Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in the US
- Euromonitor International
- May 2024
- List Of Contents And Tables
- MEN'S GROOMING IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Improving volume performances across men’s shaving, hair care, and deodorants
- Continued interest amongst male celebrities in brand-building within the men’s grooming space
- Influencer and celebrity marketing remains a strategic priority to elevate brand awareness
- PROSPECTS AND OPPORTUNITIES
- Men’s skin care and hair care expected to premiumise through ingredient innovation
- Blurring wellness: Ingestible beauty for men
- Deodorants diversification: Product variety reflects changing consumer needs
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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