Men's Grooming in the US
With the exception of a short-lived rebound in 2021 due to the return of in-person engagements, men’s shaving was declining in volume and real value (at constant 2022 prices) terms over the rest of the review period. In terms of its 2022 performance, men’s shaving recorded positive growth in current value terms, but falling sales in volume and real value terms. Men’s razors and blades registered the slowest volume decline in 2022, followed by pre-shave, with post-shave the worst performer. In an...
Euromonitor International's Men's Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Men's Grooming in the US
- Euromonitor International
- May 2023
- List Of Contents And Tables
- MEN'S GROOMING IN THE US
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Despite brands’ best efforts, men’s shaving returns to recording declining volume sales
- Men’s premium skin care sees double-digit current value growth in 2022
- Male celebrities enter the skin care space
- PROSPECTS AND OPPORTUNITIES
- Hair care trend alignment – innovation in men’s scalp care products
- Hybridity in men’s skin care products
- Digital strategies adapt to redefined masculinity and more men embracing self-care, also supported by male influencers
- CATEGORY DATA
- Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
- Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
- Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
- Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
- Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
- Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
- Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
- Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
- Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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