Megatrends in New Zealand
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in New Zealand.
Euromonitor's Megatrends in New Zealand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Jess’s Underground Kitchen brings consumers healthier ready meals
- Tech is used to simplify everyday tasks
- Consumers seek more flexibility in all areas of life
- Shoppers want to see before they buy
- Young people see cooking as a chore
- Digital living
- AI-driven app helps to identify all types of New Zealand flora and fauna
- Video gaming is a favourite pastime among young Kiwis
- Consumers are protective of their personal data
- Millennials are the most likely to want online anonymity
- Friends and family remain the most trusted information source
- Fewer than a quarter of Kiwis expect more face-to-face activity in future
- Diversity and inclusion
- Lenovo promotes digital inclusion with launch of bilingual Te Reo Maori keyboard
- Millennials want to change the world for the better
- Most New Zealanders feel comfortable expressing their identity
- Gen Z are most likely to support purpose-driven companies
- Experience more
- New Zealand developer unveils world’s first ChatGPT-enabled “digital twin”
- Kiwis enjoy socialising both online and offline
- Relaxation and safety are key priorities in a holiday destination
- Consumers still more likely to value real world than online experiences
- Personalisation
- Australian vitamin subscription service Vitable arrives in New Zealand
- Millennials are the most enthusiastic about virtual activities
- Younger cohorts are the most individualistic
- Premiumisation
- The New Zealand Natural Pet Food Co adds to WOOF range of premium dog treats
- New Zealanders want a simpler life
- Millennials are the most confident about their investments
- Animal welfare is a key concern among Kiwis
- Pursuit of value
- Government’s “Find Money in Weird Places” campaign aims to slash household energy bills
- Older generations are the most frugal
- Most are worried about the rising cost of living
- New Zealanders have embraced the circular economy
- Shoppers seek ways to help make their money go further
- Shopper reinvented
- Countdown supermarkets modernised, rebranded as Woolworths
- New Zealanders are less enthusiastic about tailored experiences than their global peers
- S-commerce gains traction as part of the omnichannel experience
- Younger cohorts have the most interaction with brands
- Sustainable living
- ABB wins Global Water Award for its innovative water management solutions
- Most consumers are worried about global warming
- Mindful consumption is on the rise
- Reducing food waste tops the list of green activities
- Wellness
- Nymbl Science collaborates with ACC to provide balance training for seniors
- Meditation and massage are the principal antidotes to stress
- New Zealanders exercise more than the global average
- Consumers remain wary of health and safety when out and about
- Leverage the power of megatrends to shape your strategy today
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