Megatrends in the United Kingdom
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in the United Kingdom.
Euromonitor's Megatrends in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- British fintech app Revolut allows consumers to budget, manage their finances and invest
- Gaming is the standout digital use for most; virtual assistants for later life
- Consumers are careful about sharing personal information
- Millennials most active when managing data and privacy settings
- Impartial opinions are most valued
- UK consumers cautious about moving back to in-person contact
- Experience more
- Real world experiences are key across the generations
- Regular online socialising is the main leisure activity among British respondents
- Safety and relaxation are the most valued travel features
- Younger cohorts more eager for real-life activities
- Middle class reset
- Candy WashPass brings more system spending under one roof, with gains for all involved
- While looking for bargains, older people in the UK are still more mindful consumers
- Rental and sharing not as compelling as second-hand in the UK
- Generation Z shows stronger frugal purchasing intentions
- Premiumisation
- Celebrating single positivity with Interflora UK self-partner bouquets
- Millennials keenest on standing out and spending money to save time
- Millennials in the UK are the most engaging consumer group
- Quality, performance and comfort are worth the most to UK consumers
- Shifting market frontiers
- The Cheese Merchant now supplying high-quality products direct to UK consumers
- Turning inwards after Brexit
- Commitment to local sourcing rises with age
- Shopping reinvented
- London’s iconic luxury retailer Harrods bets on suburbia for its stand-alone beauty stores
- Computers or tablets are the most popular methods of purchase
- A brand’s social media role is relatively low in the UK compared to global levels
- Younger cohorts are more enthusiastic towards brand engagement
- Sustainable living
- Revivo platform makes luxury shoes available through refurbing
- Consumers are highly engaged with having a positive impact
- Consumers recycle, reduce food waste and use less plastic than globally
- Political engagement the prime outlet for action
- Recyclable and biodegradable packaging most sustainable for consumers
- Wellness
- Champo offering ayurvedic hair care in the UK
- Two thirds rank physical exercise as their top wellness solution
- Meditation for reducing stress exceeds global average
- App usage and purchase of health products lag behind global trend
- Caution is more important than preventative health spend
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