Megatrends in Turkey
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Turkey.
Euromonitor's Megatrends in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Avane Cloud Kitchens unveils new virtual restaurant concepts
- Gen X and Millennials are most likely to use tech to improve their daily lives
- Consumers seek greater flexibility
- Shoppers want to see what they buy
- Convenience drives e-commerce demand
- Cooking is seen as an inconvenience by younger consumers
- Digital living
- Turkish central bank moves forward with development of digital lira
- Turkey is a nation of gamers
- Consumers are protective of their personal data
- Millennials most likely to share data for offers
- Friends and family are the most trusted information source
- Consumers expect more face-to-face contact post-pandemic
- Diversity and inclusion
- DFINITY Foundation and Patika.dev launch Web 3.0 bootcamp for Turkish women
- Millennials are the most vocal on social media
- Turkish consumers value helping those in need
- Most feel comfortable expressing their identity
- Millennials pay the closest attention to company values
- Experience more
- LC Waikiki trials its first metaverse store
- People now socialise more frequently online than in person
- Consumers seek relaxation and safety when travelling
- Consumers still prefer real world over online experiences
- Personalisation
- Sabiha Gökçen airport launches new loyalty programme for travellers
- Millennials are the most enthusiastic about virtual activities
- Most consumers are looking for unique experiences
- Premiumisation
- Kristal Kola set to launch Turkey’s first canned spring water
- Consumers want a simpler life
- Gen X have the most confidence in their long-term investments
- Consumers prioritise health and quality
- Pursuit of value
- Nivogo opens Turkey’s first “circular stores”
- Gen X are the most frugal cohort
- Concern increases over rising living costs
- Consumers are starting to embrace the circular economy
- Gen Z are the most eager to save money
- Shopper reinvented
- Hepsiburada Smart by MIMEX – Turkey’s first cashierless store concept
- Millennials are the most trusting of celebrity-endorsed brands
- E-commerce is now the preferred channel in many categories
- S-commerce is on the rise
- Millennials interact most with brands online
- Sustainable living
- New recycling system for drinks containers to be mandatory from 2024
- Most are concerned about the impact of global warming
- Consumers are actively engaged in sustainable practices
- Reducing plastics use tops the list of green activities
- Turkish consumers are keen to make their voices heard
- Biodegradable packaging is considered the most sustainable
- Wellness
- Yayla adds to its range of healthy ready meals
- Herbal remedies are commonly used to alleviate stress
- Consumers are taking a greater interest in healthy ingredients
- People remain concerned about health and safety when out and about
- Leverage the power of megatrends to shape your strategy today
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