Megatrends in Thailand
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Thailand.
Euromonitor's Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Thai consumers set to spend more on convenience
- Convenience
- In Bangkok, IKEA opens first city-centre store in Southeast Asia
- Older generations have the means to invest in time-saving products and services
- Thais aim to achieve a better balance between work and leisure
- The ability to immediately obtain a product is key factor driving consumers to shop in-store
- Gen Z value the ability to customise products when shopping online
- Lack of time for cooking motivates consumers to order takeaway or dine out
- Digital living
- Line Man Wongnai seeks super app status
- Thai consumers are digitally-savvy
- More than half of respondents are willing to share their data to get personalised offers
- Gen Z are the least likely to share their personal information
- Social media becomes the top source of information for Thais
- Share of consumers expecting more activities to shift online in future grows
- Diversity and inclusion
- Grab Thailand aims to empower female drivers with #WomenWelcome campaign
- Thais tend to be more involved in social and political issues than their global counterparts
- Two thirds of Thai consumers are open to new cultures
- Two thirds of respondents purchase from trustworthy brands
- Experience more
- AWC caters to modern travellers with integrated experience app
- Shopping and socialising top the list of leisure activities
- Thais look for safety and relaxation when choosing travel destinations
- Millennials most of all generations prefer tailored experiences
- Personalisation
- Homewares marketplace NocNoc uses AI to develop personalised service
- Thais are more willing to share their data to get personalised offers
- Half of Gen Z respondents claim they like to be distinct from others
- Premiumisation
- Brownie House caters to demand for premiumisation in sweet snacks
- Consumers seek uniqueness and simplicity
- Thais prefer to know what they are buying, making clear product communication essential
- Consumers are paying closer attention to health attributes in food and drink
- Pursuit of value
- Central Retail Corp launches new low-cost wholesale model
- Thai consumers seek more ways to economise
- Consumers are hit by the cost-of-living crisis
- Repurposing movement gains traction
- Gen Z are the most likely to reduce spending on products and services
- Shopper reinvented
- “Tech-enabled” coffee chain Flash Coffee plans major expansion
- Celebrity endorsements are held in high regard
- Most products still purchased in-store, with notable exception of toys and travel
- Nearly half of Thai respondents follow companies on social media
- Millennials are most likely to buy something on social media
- Sustainable living
- Secondlifeasia aims to reduce e-waste by prolonging device usage
- Conscious consumerism is on the rise
- Younger consumers are more inclined to follow conscious consumerism principles
- Reducing plastic use remains at the top of the list of green activities
- Wellness
- Sappe targets Gen Z with innovative mood-related functional waters
- Holistic wellness gains traction
- Higher vitamin consumption remains a legacy of COVID-19
- Health takes centre stage in consumer priorities
- Leverage the power of megatrends to shape your strategy today
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